In today’s brand-new episode of the TNMT Audio Briefing, we dive deep into the nuances of the “From Transactional to Relational” trend, a central pillar of The Great Inversion.

Join us for a captivating conversation with Tian Wen, whose insights illuminate the evolving landscape of how we perceive and engage with travel providers.

Tian Wen sheds light on the transition from mere transactional interactions in travel to more profound, relationship-driven experiences. As travel brands reposition their strategies, and as consumers seek more meaningful engagements, the dynamics of the travel industry are poised for transformation.

For a thorough understanding of Tian Wen’s insights on this trend, feel free to jump into his full analysis here.

You can also listen to us on your favorite podcast app.

🎧 Spotify: Click here.

🎤 Apple Podcast: Click here.

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